Parker’s Guide Survey Claims Consumers Cool on Car Scrappage Scheme

Kieren Puffet, editor of Parker’s Guide (the car price guide) have stated that many motorists are finding far better prices under existing car deals. “They (consumer) were hoping for a lot more from the government. In practice this scheme is just not working.” Claimed Puffet.

Parker’s surveyed 600 visitors to their web site and found that c.70% said the the Government’s contribution to the car scrappage scheme was insufficient. Furthermore, 81% stated they would not be taking part in the scheme.

Based on the Car Scrappage Team’s own survey data, it would appear the poor reception from the consumer only relates to the Government’s small contribution, rather than the car deals being offered by UK dealers. Moreover, dealers are acting fast with numerous car deals.

From what can be currently gleaned from this evolving market, the car scrappage scheme is becoming a 10 month sale with pro-active dealers offering new or nearly new models, offered through their own discounts under the “Car Scrappage Scheme” banner. Therefore, the level of subsidy being provided by the Government may be becoming just an extra bonus saving, which dealers can add to the deal.

Gareth Thomas, the Consumer Affairs Minister  said “I don’t think this will be a flop. But you’re right to say there are good deals in the market already.”, i.e. under the “Car Scrappage Scheme” banner.

This may be a win-win situation for UK consumers searching for a new car deal, as they’re being offered attractive dealer discounts together with the £1,000 Government subsidy.